who we are
Veteran music industry experts have partnered with the industry-leading powerhouse, ROCNATION Distribution , KMG, SYMPHONIC DISTRIBUTION , SONYS the Orchard, to launch the revolutionary I Swim With Sharks Inc. This dynamic full-service talent and brand incubator,and music distribution company is poised to make waves in the industry.With a team of seasoned professionals and elite entertainment partners who share their bold vision, I Swim With Sharks Inc. stands apart with an unparalleled publishing system. Offering end-to-end solutions, we empower brands, independent artists, record labels, and their rosters to thrive and succeed.At I Swim With Sharks Inc., we live by the mantra “We Let The World Decide” how we are perceived. We are unapologetically fearless, moving through the industry’s deep waters with confidence and innovation, refusing to conform to the ordinary. If you’re ready to defy expectations and dive into the limitless possibilities, join us at I Swim With Sharks Inc., where only the bold swim alongside us!
Our Mission
To make your creative experience and music needs an easy one by using all resources available to not only fine tune your abilities, but to help you reach your fullest potential in achieving your dreams.
Our Vision
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Is to go beyond the standard of what a digital distribution aggregator has been to the current marketplace and become a creative & supportive hub where artists, bands, songwriters, musicians and producers can realize their creative potential.
Core Values
The artist is at the center of the processThe past inspires invention and innovationExperimentation requires artistic rigorCollaboration activates growthThere are NO time clocks, march to the beat of your own drum
meet the team
ANDRE "U.R.L." WILLIAMS
CEO
GRAMMY AWARD WINNER AND FORMER VP AT R.A.Y.D.A.R. HE HAS ALSO WORKED AS AN A&R AT UMG, ARTIST REP AT SPOTIFY, AND FOR COMPANIES LIKE SUSAN G. KOMEN AND MICROSOFT.
JAY "POP" RICHARDSON
COO
WITH OVER 25 YEARS OF MUSIC BUSINESS EXPERIENCE, HE'S HELPED CURATE ARTISTS ACHIEVEMENTS AT EVERY LEVEL. HE IS HEAD OF OUR SYNC DEPARTMENT.
RACHEL "DJ K YUNG" HAGEN
VP OF A&R
OVER 17 YEARS OF MUSIC BUSINESS EXPERIENCE (PROJECT MANAGEMENT/ARTIST MANAGEMENT/MUSIC BUSINESS) AND OVER 10 YEARS OF TOURING. SHE IS ALSO A DJ ON SIRIUSXM - RAPPIN LOUNGE RADIO (IHEART/APPLE MUSIC), SHADE 45 (THE DRIVE) AND HIP HOP NATION (THE CLOSERS) AS WELL AS A MEMBER OF THE RECORDING ACADEMY (GRAMMYS).
TORI "TC" MEDLEY
SENIOR A&R
(URBAN/POP/MAINSTREAM)
SHE IS THE MARKETING REPRESENTATIVE AND HEAD OF THE MARKETING DEPARTMENT WHERE SHE OVERSEES STRATEGY AND EXECUTION FOR ARTISTS CAMPAIGNS. IN ADDITION TO HER LEADERSHIP IN MARKETING AND A&R, SHE IS ALSO AN ACTIVE DJ.
HANNAH ROSENBAUM
SENIOR A&R
(COUNTRY/ROCK/ALTERNATIVE)
WITH EXPERIENCE IN STAGEHANDING, SOCIAL MEDIA MANAGEMENT, CONTENT CREATION, STUDIO MANAGER, JUMBOTRON OPERATOR, MERCHANDISE SALES, AND FILM PRODUCTION. SHE HAS A BACHELORS IN MUSIC BUSINESS FROM MURRAY STATE UNIVERSITY WITH A FOCUS IN MUSIC MARKETING. SHE COMES WITH 9 YEARS OF MUSIC INDUSTRY EXPERIENCE.
JAY COLEMAN
A&R
(URBAN/POP/MAINSTREAM)
SPECIALIZING IN MARKETING AND EVENT MANAGEMENT.